Resume
Recent Work
Experience
March 2024 - Present
eCommerce Manager - Yankon Lighting
-
Oversee online performance for Yankon's Lowes.com products, items sold under Harbor Breeze, Utilitech, Craftsman, Kobalt, Origin 21, and Project Source brands
-
Edit and create copy for PDPs
-
Facilitate content creation - silo, infographic, package, lifestyle images
-
Manage customer service email correspondence
May 2021 - March 2024
Brand Advocate - Lowe's Companies, Inc.
-
Audited copy and content (i.e., user manuals, installation guides, product detail pages) for the Hisense assortment across Lowes.com
-
Optimized user experience via suggestion selling, Jira tickets, SEO, and internal search reporting
-
Improved average product review rating to 4.4+ stars via incentive program
Feb 2023 - Oct 2023
Freelance Web Content Writer
-
Wrote engaging blog posts for small businesses and non-profits in the Charlotte Metro area
-
Created weekly blurbs for email newsletters
​
See LinkedIn Profile for previous experiences.
Education
Spring 2023
UCLA Extension
Course -> WRITING x 461 Emotion into Art: Infusing Your Writing with Feeling
2015 - 2019
University of North Carolina Greesboro | B.S.
Consumer, Apparel, and Retail Studies Major Business Minor
What I can do for you...
-
Editorial & Creative Writing - long-form content in a variety of formats curated for your readers
-
Copywriting and Blogging - winning writing for emails, PDPs, and advertisements
-
Fashion & Retail Knowledge - seven years of experience in the retail industry (sales, merchandising, sourcing, apparel development) across mass and luxury brands
-
Content Strategy -streamlining clients' digital presence to grow their audience