Resume
Recent Work
Experience
March 2025 - Present
Brand Advocate - Lowe's Companies, Inc.
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Manage tactical digital merchandising projects for thousands of SKUs on Lowes.com sold under multiple national brands: Clorox Pool & Spa, Kem-Tek, SHARP, and Vevor
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Optimise user experience via suggestion selling, improved search experience, brand page creation, assortment analysis, specialised reporting and promotional support
March 2024 - March 2025
eCommerce Manager - Yankon Lighting
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Oversee online performance for Yankon's Lowes.com products, items sold under Harbor Breeze, Utilitech, Craftsman, Kobalt, Origin 21, and Project Source brands
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Edit and create copy for PDPs
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Facilitate content creation - silo, infographic, package, lifestyle images
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Manage customer service email correspondence
May 2021 - March 2024
Brand Advocate - Lowe's Companies, Inc.
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Audited copy and content (i.e., user manuals, installation guides, product detail pages) for the Hisense assortment across Lowes.com
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Optimized user experience via suggestion selling, Jira tickets, SEO, and internal search reporting
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Improved average product review rating to 4.4+ stars via incentive program
Feb 2023 - Oct 2023
Freelance Web Content Writer
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Wrote engaging blog posts for small businesses and non-profits in the Charlotte Metro area
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Created weekly blurbs for email newsletters
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See LinkedIn Profile for previous experiences.
Education
Spring 2023
UCLA Extension
Course -> WRITING x 461 Emotion into Art: Infusing Your Writing with Feeling
2015 - 2019
University of North Carolina Greesboro | B.S.
Consumer, Apparel, and Retail Studies Major Business Minor