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Resume

Recent Work
Experience

Feb 2023 - Present

Freelance Web Content Writer

  • Write engaging blog posts for small businesses and non-profits in the Charlotte Metro area

  • Create weekly blurbs for email newsletters

May 2021 - Present

Brand Advocate - Hisense USA

  • Audit copy and content (i.e., user manuals, installation guides, product detail pages) for the Hisense assortment across Lowes.com

  • Optimize user experience via suggestion selling, Jira tickets, SEO, and internal search reporting

  • Improved average product review rating to 4.4+ stars via incentive program 

Oct 2020 - April 2022

Contributing Writer Intern

  • Pitched evergreen and commerce articles on a monthly basis for Fashion, Beauty, and Opinion columns

  • Created travel content for Instagram

See LinkedIn Profile for previous experiences

Education

Spring 2023

UCLA Extension

Course -> WRITING x 461 Emotion into Art: Infusing Your Writing with Feeling

2015 - 2019

University of North Carolina Greesboro | B.S.

Consumer, Apparel, and Retail Studies Major Business Minor

Skills
& Expertise

  • Editorial & Creative Writing articles in a variety of formats curated for your publication's readers   

  • Copywriting and Blogging winning writing for newsletters, emails, product descriptions, websites, and advertisements

  • Fashion & Retail Knowledge six years of experience in the retail industry (sales, merchandising, sourcing, apparel development) across mass and luxury brands

  • Content Strategy streamlining clients' digital presence to grow their audience 

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